Quikr vs Olx Essay

Before you sit down to curriculum the future of your clubs marketing activities, you need to take melodic line of where your club is now and why you argon there. One usable guidance to get a clear picture of where your club currently sits is by using a work up analysis. grind stands for Strengths, Weaknesses, Opportunities and Threats. By using the SWOT analysis you can identify where your club stands in the market, which provides a useful launch pad for making future marketing plans. Take the cadence to work through the SWOT process carefully and you will declare a clearer idea of The things your club does well, and the things you need to improve on (strengths and opportunities). What types of opposition exist for your club and which ones can be defended (strengths and threats) Whether your club needs to flip-flop the product itself to protect from extraneous influences (weaknesses and threats) Which issues your club needs to make as its priorities (weaknesses and oppo rtunities). Strengths When you look at the strengths, concentrate on the club itself and whether it can carry out the outcomes you want.Examples of strengths include Strong financial base. Strong local need for your product, more new members, etcetera Group of skilled volunteers. Support from local businesses, politicians, etc. Well-equipped clubhouse. mission is well-structured, enthusiastic, capable, etc. Weaknesses Weaknesses often appear as the direct resistance of the strengths listed above and include Weak financial base. Diminishing need or desire for your product, fewer new members, etc. Few volunteers. No congest from local businesses, politicians, etc. Out of date ill equipped clubhouse. Committee is poorly structured, overworked, disinterested, etc. Opportunities Opportunities refer to the possibilities of new growth because of the changes in the foreign environment and can include such things as Promotion of manoeuvre by government authorities, e. g. renewed Push Play campaign. New race of potential users moving into the area, e. g. with children. Grants by local and national government to pull ahead sport and divagation. Organisations looking to sponsor local activities. Seasonal interest in picky sports, e. g cricket in summer, football in winter. planetary or national interests the activity your club is involved in, e. g country or Olympic Games. Promotion of your activity to a antithetic come along group or gender e. g. lawn bowls to teenagers, rugby to girls. Threats As with strengths and weaknesses, the threats are often very similar to the opportunities. Examples of threats include Traditional sponsors of sport and recreation changing the way they spend their sponsorship dollars. Seasonal interest in particular sports or activities which is in direct competition with your own, e. g. competing codes of Rugby. Promotion of sport to different age groups or gender which competes with your clubs interest e. g. b allet and soccer for girls. other(a) interests including television, video games, school activities, part-time work for teenagers, and so on. Time related issues for example, competition for volunteers time, longer work hours, both parents working children unable to attend, limited available free time for both children and parents. Other organisations with better facilities. Lack of knowledge and interest in your product.A SWOT Analysis should be drawn up to look like this intragroup STRENGTHS WEAKNESSES Factors Vision simple and quick Not having international experience, therefore diversification (Things about Strong funding might be a line of work at later stage. your club) Experienced partners Norwest Venture Partners brings in a haul of No acquisition till date as a yield OLX has surpassed quikr. experience Employee base is very low Need to increase the sales force and Horizontal rather than vertical target other chance to increase market share. Customer Cent ric, not just technology centric Free helpless call Investment in analytics, mobile platforms international OPPORTUNITIES THREATS Factors profit penetration(10%) is bound to increase Low entry barrier (Things Internet surfing through mobiles has surpassed PC. Competitors have international experience and deep pockets. outside of Mobile base is huge and recently they have introduced a missed call Zero switching cost. your club) feature. Intense Competiton Cloud computing (SaaS, PaaS) could be useful in reducing the cost. Network Effects Its a great idea to draw this up on a whiteboard or large piece of paper and use as a brainstorm base at a committee meeting.