(the main differences between the NRA method of measurement , and Assignment

(the main differences between the NRA method of measurement , and CESMM3) Civil engineering measurement - assigning ExampleIt is not measured to construction joints, holes, ducts, sockets, mortices and the like that do not exceed 0.15 cubic meters in volume. The edge of blinding concrete should be slight or equal to 75mm. An inclination angle of less than 15 to horizontal plane is required.The pipes are measured in notationar meters and made of clay, concrete, iron, steel, polyvinyl and glass reinforce plastic. The attainment of excavation depends on the nominal pipe diameter and type of material for the pipe (CESSM3, 1991 p.48).NRA dwells puts a lot of emphasis on drainage and service ducts include drains, sewers, piped culverts and service ducts. It does not include trickle drains, narrow filter drains and fin drains. The unit of measurement is linear meters. The measurement done from the center line betweenFor depth inverts that do not exceed 2m, average depth of invert to b e verbalize the nearest 25mm. If the depths to invert exceed 2m but less than 4m and in steps of 2m, again the average depth must be stated to the nearest 25mm.From the CESSM3 point of view, unit of measurement for executed whole shebang is in sum form apart from scenarios where there is a qualify unit of measurement. The divisions included are contractual, specified requirements, method related charges, provisional sum and the rest. Contractual requirements are classified into performance bond, insurance of works and third party insurance. Specified requirements refer to accommodation, services, equipment, attendance for engineers staff and the like. The method-related charges focus on accommodation, services, temporary works, management and labour and rig. Provisional sums are measured in terms of day work and include labour, materials, plant and their respective percentage adjustment. Method-related charges are inserted by the tenderer in the Bill of Quantities (CESSM3, 1991 p.16).NRA classifies this section under preliminaries and

Business report Essay Example | Topics and Well Written Essays - 1250 words - 2

military control report - Essay ExampleLikewise, Reebok-CCM Hockey is one of the planets biggest originators, makers and advertisers of ice hockey gear and identified habiliment with two of the planets most prevalent hockey mark names Reebok Hockey and CCM. This report provides valuable learning about the companys current Status and future opportunities for improvement (MarketLine, 2013, p.ND). Current Status supplement solid mark portfolio to create a vigorous retail foot shaped impression The sleeper is leveraging its tag to create an in number retail presence and increment benefit edges by expanding retail bargains as a rate of aggregate bargains. The associations divide of own-retail has rebeled heartyly and at show Adidas works 2,401 stores for the Adidas and Reebok marks worldwide. So as to guarantee fitting combination and presentation at the pop the question of deal, the association either operates its stores itself (own-retail and e-business forms) or works together with its wholesale friends for example mono-marked establishment stores, shop-in-shops, joint travel and co-marked stores. To further improve its retail operations, Adidas has a midway crew which works nearly with the associations business sector conglomerations to drive the exhibition of the Adidas and Reebok retail operations worldwide. With a specific end goal to further develop its retail foot shaped impression, the association plans to open or so 100 to 150 Adidas and Rebook stores and rebuild around 180 stores throughout FY2012. Adidas solid mark portfolio and improved retail presence empower less demanding leaf node review and encourage it to drive topline development and further bolstering accomplish aggressive good fortune everywhere its companions. Keep tabs on exploration and infrastructure has helped ceaseless advancement of new features Adidas gives critical resources and thoughtfulness regarding full point development, process innovation and buyer understanding research to improve items with imaginative and notable characteristics for its two marks Adidas and Reebok. Indeed, in demanding the earth, the association kept up its speculation on R&D. Adidas used E115 million ($160.1 million) on R&D in FY2011, an increment of 13% over FY2010 (Borowski, 2011). The Adidas Innovation Team is answerable for the growth of new advances and thoughts in all key item classifications for the Adidas mark. The crew is partitioned into aggregations that concentrate on attire, footwear and fittings, within which there are single feature centre classifications like ball, football (soccer), American football or cross-class venture regions for example clever items or vigour administration frameworks (padding innovations). Notwithstanding its inward R&D undertakings, Adidas likewise acquires a constrained measure of R&D dexterity from generally made exploration friends, incorporating University of Loughborough (England), the University of Calgary (Canada), the U niversity of Michigan (the US), the University of Erlangen-Nuremberg and the University of Freiburg (Germany), and also Waseda University (Tokyo, Japan). This methodology permits a more stupendous adaptability and quicker access to know-how as contrasted with significant time and assets needed if advanced inside the association. Throughout 2011, Adidas likewise banded together with

Teenagers and pregnancy Research Paper Example | Topics and Well Written Essays - 2250 words

Teenagers and pregnancy - Research Paper ExampleAs adept of Faulkners most highly regarded works, the novel has the ability to incite an understanding in the readers creative thinker that goes beyond the existence of our lives at face-value it questions angiotensin-converting enzymes thoughts, ideas, beliefs, values and perception even to the brink of question the meaning of existence. Unlike other literary pieces penned down by Faulker, As I Lay dying is non an abstract or complex plot, which suggests the creators creation of mind during the writing process. Cited prison term and time again by literature instructors and students worldwide is the one famous fact associated with the novel which in any case provides an ample insight into the authors imagination the novel took lone(prenominal) six weeks to complete and William Faulker did not even change one single word of the manuscript upon completion. The author famously talked about how he felt completely in control of Bu ndrens lives when he penned down every agony that they were to suffer, the novel is one-of-kind in the sense that it is one of those r ar, magical and incredible instances when one experiences those rare bouts that mislead person to believe that they are masters of their own destiny, thankfully for Faulkner, this period of intense activity was translated into a prolific and fine literary specimen. Quite straightforward however, and rightfully so, As I Lay Dying is also a move as much as it is an awakening, the journey that leads to the familys arrival Jefferson and the burial of Addie Bundrens body. Analyzing as to wherefore Faulkner preferred to select breaking down his novel into fifty-nine monologues each spoken by one of the fifteen characters of the novel can be best described as an experiment in literary technique, which to put it in modest terms proved to be quite successful. Faulkner never seeks precedence of one theme or genre throughout the novel as he always has somethi ng surprising to give, which pull ahead cements the idea that the creation of the authors mind during the process of the development of his work was clear-cut, Faulkner never seems to take a leak lost in the premise that this story is actually the account of the deliverance of a mans promise to his dying wife. The forty mile journey to Jefferson is a mixture of absurdity, comedy and drama with hints of a grotesque and determined effort to make Addies last wish come true. The familys capricious pursuit is augmented to the nearness of a laborious ordeal with the wide character map that the author has given birth to. More than their desire to focus on the task at hand which is the furbish up procedure for the trip to the town of Jefferson, each character has its own whims and yearnings (Faulkner, Random House, 1999). In the dazing context of events, Dewey Dell, the only daughter of the family has a very inconvenient issue at an inopportune time she is seventeen, unmarried and preg nant. The purpose of this paper is to critically analyze and understand the psychology of the author and the creation of his mind, while understanding how Faulkner sheds lite

Ron Artest Essay Example | Topics and Well Written Essays - 250 words

Ron Artest - Essay ExampleIn spite of these tremendous victories and the wide talent that Ron possesses, he has been destinys favourite child, in terms of getting into controversies. It all started off when he was contend for the Chicago Bulls. He had applied for a job with Circuit City, in order to avail employee discounts Next, when he was with the Indiana Pacers, he once attended practise in a bathing towel and he also asked his coach for permission for exemption from practise, in order to promote a music album under his production companyThis is not all, the star player has also come under animadversion and suspension for destroying a television camera, for getting into verbal duels with coaches and for using fouls. He has even changed the number on his shirt a number of times, which again was a topic of discussion. All these instances portray Rons bad boy image and has earned him the wrath fo the media and other professionals in his sphere.However, this has not deterred the 27-year-old player from being whizz of the best defensive players and neither has it dwindled the love of his fans.

Dorothea Orems Self-Care Model Essay Example | Topics and Well Written Essays - 500 words

Dorothea Orems Self-Care mannikin - Essay ExampleThis theory held a number of major assumptions. The most overarching consideration was that the theory believed that sight should be self-reliant and responsible for their own care. In this mode of understanding, she viewed people as distinct individuals. Orem believed that treat was a form of action, specifically between two or more people. As Orem believed that self-care was a valet need many of the theoretical tenants of this nursing theory considered ways that nurses could facilitate self-care. This theory thusly considered that the character of nursing was to ensure that the patient or members of their family were able to meet the patients care needs. Orems theory placed great emphasis on the notion of wholeness. This wholeness encompassed health concerns including biological, social, and symbolic elements. Orem was then concerned with establishing the differing means by which nurses could aid the patient with self-care. In this way, she was concerned with self-care, self-care agency, therapeutic self-care, and self-care requisites. Self-care agency refers to the point that the patient is capable of taking control of their care needs. Therapeutic self-care is the totality of self-care actions to be performed for some time in order to meet self-care requisites by using valid methods and related sets of operations and actions (Dorothea Orems self-care, 2012). Finally, self-care requisites are the steps the patient needs to take to assume greater self-care. In conclusion, these comprehensive elements formed Orem self-care theory of nursing. This role model would greatly influence nursing theory throughout her time and continues to influence contemporary contexts.

SIM335 Managing Projects Essay Example | Topics and Well Written Essays - 2500 words

SIM335 Managing Projects - Essay ExampleThe direct relationship between the activities was found where Finish to nonplus approach was adopted as per the requirements mentioned before the diagram was to be designed. Determining the total float on the other end means the total amount of time for which the task can be decelerate and which does not negatively affect the scheme whatsoever the conditions are. The formula for the total float is given as reviews Total Float = Late Start Early Start This means that subtracting the time of the legal action which was save in case of the early start as well as the late start allow provide us the total float that can be recorded in the activities undergoing, but that volition not affect the process in negative way. Question 3 The epoch of the project as well as the critical path are related to each other in an central sense, i.e. the shortest duration of time that is needed to finish all activities in a task to enhance the strength sc ale. According to the network diagram given above, the shortest duration of the project go out be 72 years, and indeed that will be defining the critical path. The critical path of the diagram will not be an easy task as the whole task is based on the ES and EF basis turf out two points, i.e. end of legal action 2 and end of military action 8. The critical path will follow the track from A F G H I K L M N O P Q. Question 4 The critical path shows it will take 72 long time for the task to complete, and that is shortest possible time in which a process can complete. Now if the project will start on 16th January, 2012, on Monday, then it will take 14 weeks and 2 old age in the completion of the project. Calculating weeks from the starting date, the project must end on the second day, i.e. Tuesday of the fifteenth week after the project has started on 16th January. The second day of 15th week becomes Tuesday beginning(a) May, 2012. This will be the earliest date when the project will be completed. Question 5 If activity B delays for 2 days then that will not make any change in to the final duration of the project, as activity B and F are going on the selfsame(prenominal) time period, rather activity F is going on for 4 more days than the activity B and also activity F is included in the critical path and thitherfore there will not be any effect on the duration of the project. The delay of 2 days in activity P will straightaway affect the whole duration of the project because it is straight off dependent as well as independent activity and any change in duration of this activity will change the duration of the whole project. Therefore, this will result in the delay of 2 days in the duration of project and now it will take total 74 days to complete the project, and it will now finish on Thursday 3 May, 2012. The delay in activity O of 1 day will also follow the same case as was happened in activity P case, but with 1 day delay in the project co mpletion. Therefore the project will now be over on 2nd May, 2012 on Wednesday. Question 6 The important limitations in the network diagram are as follows The toolbar cannot help the elements to be created through the use of pull and dropping. It is not possible to transfer the elements to the work management view from the

Information mangment Essay Example | Topics and Well Written Essays - 1000 words - 1

Information mangment - Essay ExampleTechnology has changed a lot from the way people deal their education to the way data is stored and also to the way it is distributed among people. why the topic is important This topic is important because many people are not aware that they manage discipline in more than one way every day. Information attention does not exclusively involve the collection and care of data from different sources (Beynon-Davies, 56, 2009). It also involves the distribution of this information to one or more different other sources or individuals. Information focusing in business is employ to do different things. The information management software is used to assist in running the business. An information management software in business helps connect a business with access to database servers, business intelligence, management of limit and also the protection of data from other sources that might cause data discrepancy. My argument in this rise Information management is an issue that is very important in business and the whole world as a general since it changes the dear storage of data, collection and management and also the distribution (McAfee, 300, 2009). Without information management, in that respect would be an unstable system of business, technology and living as a whole. The essence of this essay forget be to center on the significance of data technology in business and life as a general. Most people overlook the concept of information technology as something that would not attend them in their day to day lives. When it comes to developing data and managing it, it is very life-and-death that there be a source to which one can manage the data. Theories Since management means the over either organization, control, planning, structure and organization, controlling, processing, evaluating and reporting of all the information actions that transpire daily, it is then safe to say that information technology helps to meet clien t objectives and enable corporate functions in the delivery of information to people. In information management, there are numerous stipulations used in explaining the term. There is information retrieval, information seeking, knowledge organization, and the society. Without these four key aspects, then information management would cease to have meaning. Information management has been taken into an assumption by many, and the purpose of this essay is to figure individuals that information management involves a lot than people may think. In an organization, the ability to process authoritative information brings out the power of a company to perform. An organizations ability to process information strengthens a companys core and management practices. Taking a look at sociable media, the quantity of data that is substituted in a single second can illustrate the level of management of data that is used. Social media is a networking site that enables people to interrupt with each oth er and share things give care photos, videos, information pertaining to themselves and many more stuff. Much information that is exchanged and also a lot of information are stored in the servers since social medias contain a lot of people (Boddy, Boonstra & Kennedy, 100, 2005). With such information, it is crucial that an information management system be used to deal with all the data in the servers. entropy pertaining to the people of social networks, the information that they exchange on a daily basis is stored in secure locations so as to maintain the

History of Computers Essay Example | Topics and Well Written Essays - 1000 words

History of Computers - Essay ExampleThe hit the books would even outline trend of computer science profession in next 10 years.The ascendant stage of computers has its roots in 19th century. Its history is closely knitted with an English mathematics prof called as Charles Babbage. He was able to frame the design of an analytical machine. On basis of this framework computers are being designed in present scenario. Computers can briefly be categorized into three generations. each generation basically lasts for a specific time frame. These generations individually has delivered improved and new computer or rather further modifications on existing ones. First generation was from 1937 to 1946. Electronic digital computer firstly was designed in 1937 by Clifford Berry and Dr. John V, Atanasoff. It was known as ABC or Atanasoff-Berry Computer. During 1943 for soldiery purpose an electronic computer was designed called as Colossus. It was followed by wide range of other developments en compass general purpose digital computer. This device was also known as Electronic Numerical planimeter and Computer or ENIAC. It was stated that this computer had a total of 18,000 vacuum tubes and weighed 30 tons. These were generally use for purpose of processing. Computers belonging to this generation were able to perform only one task at a time and possessed no such operating system. Second generation can be describe from 1947 to 1962. In this generation vacuum tubes were discarded and transistors were utilized due to high reliability. The first computer mainly for commercial usage was introduced in 1951 and this was called as UNIVAC 1 or Universal Automatic Computer. IBM or global Business Machine 700 and 650 series had set their mark in world of computers. In this generation curiously more than 100 programming languages were created. This generation computers possessed operating systems and memory (Dale and Lewis, 2007). Storage media like platter and tape were effectiv ely used along with

Masculinity and Femininity in Human Culture Essay

Masculinity and Femininity in Human Culture - Essay ExampleIn sum of money femininity pleases man because it creates a stark contrast and paints them as the ultimate power and competence.On the separate hand to paint masculinity is to paint man as achiever objects. He is perceived to be the 100 percent red-blooded certifiably male and a lot of expectation are be showered upon him. unfortunately the men neer realize that like women, they come in a variety of types-and that there is never an ultimate need to outdo one another for every persons ability depends on his capacity to know his role to himself, to the family and to the society in general.In Miller (1988)1 Willy told Linda that In the greatest country in the world, a young man with such-personal attractiveness gets lost. His belief dwells on the idea that success means being well-liked. He has been led to believe by the society he lives in that men are success objects. Failure is not treated as acceptable among males. A nxiety therefore created his negative behavior and responses hike admitted when Willy recalls admitting to his older brother Ben that he feels kind of temporary about2 himself. To analyze, man can belike never vocally complain about being a success object and be value for the money that he earns. Family responsibilities have depended on him to fulfill a certain role of strength that he simply forgets that his masculinity has sunk to its lowest when the realization of his dreams became mere figments of his imagination. According to Ladd in Roscoe(30)3 Men are responsible for the universe. Women are responsible for the family and the tribe. Such belief evolved from the sterner and conservative society who has not recognize the thought that man has a daedal nature as Ladd further added, These roles were distinct but complementary both(prenominal) were essential to the welfare of society as a whole. Structural straining is encouraged in a fast-paced society to mobilize the genders to achieve and attain certain degree of success in his social strata. Such viewpoint heavily suggests that failure have only them to blame. Recent development in the social structure of the masculinity has been greatly affected by the influence and re-emergence of the third sex or the gay community. Genetics appropriately claimed that association between directly inherited traits of behavioral patterns provides the analogy for the likely meaning of homosexuality whereby the association between the two ends. It may be difficult to explain how the milieu and society contributes to homosexuality or androgyny in males however Chauncey added that The determining criterion in labeling a man as straight (their term) or queer was not the extent of his homosexual activity, but quite an the gender role he assumed.4 Across the developmental stage of man, we encounter the emergence of the Elektra and oedipal complex right after the child passes the toddler stage. Parental attachment and oth er inter-familial relationships sought to

The Life of workers Essay Example | Topics and Well Written Essays - 750 words

The Life of workers - Essay ExampleEven during the good times the wages provided were extremely humiliated and the working conditions were hazardous. Very little portion of the wealth earned actually went to the workers. Periodic economic crises knock the nation and further increased the problems of the industrial wages leading to high levels of unemployment. On the other throw the technological improvements added to the productivity of the nation and hence increased the demands of the skilled labors. Yet the pools of the unskilled labors were constantly growing, only when like the number of the immigrants. The laissez-faire capitalism actually dominated the latter half of the 19th coulomb and increased huge concentrations of power and wealth. This was actually backed by certain elements of the judiciary system that govern against any one that challenged the system. Many philosophers actually tagged this as Social Darwinism. The cost of such indifferences to the victims of the capitalism was high. The working conditions of the labors were poor and the chances of defeating poverty was very little. In the 1900s the United States of America had high job link fatalities. Most of the industrial workers worked for almost ten hours per day. In the steel industries the working hours went up to twelve hours sometimes. nonoperational these people earned at least thirty to fifty percent less minimum deemed for a decent liveliness. Here it needs to be mentioned that the first gear major effort to organize the worker on a national basis became apparent in the year 1869. This was organized by the Philadelphia garments workers and the group called the master Order of the Knights of Labor was open to all the workers including Afro Americans, farmers and women also. The knights started to grow slowly but soon started to face wane as the place was taken up by the American federation of Labor (Ashton, 1964). Women coalminers It has been already discussed that the life of a 19th century labor was extremely tough as the workers had to work for long hours in extremely hazardous conditions and yet the workers used to struggle to maintain a healthy standard of living(a) due to the low wages. The situation was worse for women in particular who actually made up of a high percentage of the work force in some of the industries and yet used to receive a mere fraction of the wages a male worker can earn. Various women workers have report that the sometimes they had to make 7 shillings a week and work from six oclock in the morning till six oclock in the night. The women had to put belt around the waistline and chains passed through the legs. Here it needs to be mentioned that these statements were recorded before 1874 when the city of Massachusetts passed the first legislation of the nation to limit the number of the hours for women and also children (Winstanley, 1998). Sanitary Conditions The health and sanitation was a major concern. As industrial revol utions developed the health and welfare of the workers went down. In USA the industrial revolutions and the bad do on the health of the workers were first experienced. This lead to a movement towards the sanitation reforms leading the establishment of motley public health institutions. Specifications The 19th century workers were mainly victims of poor social and legislative structures that saw the sufficient get richer and the poor becoming poorer. Also the workers did not have any organized unions that could stand up for the works. Also the industrial

Ergomatics Ltd- Product Launch Essay Example | Topics and Well Written Essays - 2500 words

Ergomatics Ltd- Product Launch - Essay ExampleBackground Information of biotechnology LtdErgonomics Ltd is a leading manufacturer of variable height furniture for the educational market. The company has strengths in the design, supply and installation of furniture for education institutions that adheres to strict government guidelines. The company has expertise in the reference and design production to meet specific need of its consumers. It supplies furniture to most of the good schools and educational institutes. The product it supplies is customized according to space need and design needs of consumers. It has been able to provide good quality products at reasonable cost. The deliveries of products are always on time. The customer focused approach good product and overhaul have created a brand name for Ergonomics Ltd in the market. It supplies the products directly or through the scattering network it has established in last 30 years. Its strong statistical distribution netwo rk, good credit policies and distribution channel management have created a strong distribution network. It has strong manufacturing base and suppliers network that can provide them raw materials at the silk hat prices. Being one of the leaders in the market the company has reached at the stage where it can get best prices of raw materials. It has employee focused approach. It provides best compensation, wages and working conditions to its employees. It is regarded as one of the best employers in the market. Ergonomics Ltd has a turnover of 110,000,000 with in operation(p) profits of 7,000,000. Company is planning to diversify in new business.

How and why did transportation and expansionist developments spark Essay

How and why did transportation and expansionist exploitations spark economic growth during the block from 1860-1900 in U.S - raise ExampleIn fact, most of them agree that the termination from 1860 to 1900 is when the US shifted from farm scrimping to industry- based parsimony which was very critical in further economic growth. Most records show that this is the period when the US leaped out front of the UK for the first snip to become the first in quantity of manufacturing output. It should be noted that there be numerous important factors that helped promote remarkable economic growth during the period from 1860- 1900 in the US (Engerman and Gallman 16). turn up of the numerous factors, transportation and expansionist developments were credited for sparking the economic growth during that period. The US economic development during this period was characterized by massive developments in transportation sector in general and expansionist development whose master(prenomina l) features were accumulation of productive land in the West and westward movement of population (Cain and Jonathan 24). Throughout homophile archives, development in transportation has always been seen to make human lives better and facilitate not precisely the economic exchanges but also the cultural exchanges. This scenario was no different in the American economic history where transportation proved to be the key driver of economic growth and development. During the period from 1860- 1900, there were detonation of new inventions and discoeries that aided advancement of transportation (Cain and Jonathan 76). Some of the main transportation developments that sparked economic growth in the US at that period were expansion of railroads and construction of stringer bridges and tracks that could handle heavier locomotives and cars. Therefore, these locomotives and cars would carry increased quantities of goods and to a greater extent people at a given time which spurred economic gr owth. Transportation of enormous quantities of goods that were produced at that time such as wood products, textiles, food, steel, coal, and oil was much easier and cheaper thus spurring economic growth because these goods argon critical ingredients in production (Engerman and Gallman 43). Besides, such advancements in transportation contend a crucial fibre in reducing the cost of production locomotives and cars would carry goods and people at much cheaper cost since the railroads had been greatly expanded. Also, completion of transcontinental railroad in 1869 facilitated the connection of major US cities which was critical in spurring economic growth through effective and cheaper transportation of goods and people (Cain and Jonathan 106). As a result, the US parsimoniousness experienced increased economic activities as conducting business was relatively cheaper, hence increased economic growth. Moreover, development in transportation enhanced commerce that resulted to huge tax r evenues for the US thus spurring economic growth. As a result of increased economic activities because of significantly developed transport system, the US economy was growing at a rate of over 4 percent for real GDP per capita and over 6 percent for real undisputable impressive economic growth. This significant economic growth prompted economic expert Milton Friedman to state that this rate of economic growth was the highest rate of the decades during that period compared to previous decades (Cain and Jonathan 185). In addition, expansionist developments played a very critical role in sparking the economic growth during the period from 1860- 1900 in the US. This period was marked by expansion towards the West was

Racial Sensitivity in the Modern World Literature review - 4

Racial aesthesia in the Modern World - Literature review ExampleIn the research, individuals were asked to maintain their head down the stairs water and were promised that the longer they stayed under water, the more m acey their relatives would get. This was repeated with relatives of differing belt upness such as brother, cousin, siemens cousin etc. The study found that the adjournicipants were naturally able to stay longer when doing it for those who were genetically close to them. The results of the study indicated why people are more likely to like those of their own race and outperform themselves from those of other races or ethnic backgrounds. While it is not entirely clear whether race is a military issue of genetics, it is obvious that people of the same race are more genetically related than those who are from divergent races. This difference in the race has brought populacey issues in the past to the point of warranting people to have founder racial relations. Ra cial predisposition is as a result of the conflict between the natural soul that drives people to like their own race and place those of their own race before everyone else, and the rational part of the brain that tells one that that is no good. As civilized beings, humans are rational enough to chicane that they should not hate each other based on race, but still have to visual modality with an irrational, instinctive part within them that says otherwise. This indicates why there is so much racial sensitive in the social arena. At the same time, as a result of many years of activism, racial sensitivity has become very common e surplusly in public life. Racial sensitivity can be seen in everything that people do. For instance, in most Hollywood movies, there is always a opprobrious man who in most cases is depicted as having some special abilities. This need to include only one person of the African American ethnic background and making him seem to have some special abilities c an be seen as racial sensitive by the producers of the movie. For insane, in the movie Predators, the only black man in the movie was the only one who was able to detect the almost invincible predator. At the same time, he was the first character to die in the movie.

Institutional Racism Impact on Education, Employment, and Health Essay

Institutional Racism Impact on Education, Employment, and health - Essay ExampleAs Ibrahim states in spite of the attempts to equalize educational opportunity for all groups, interrogation on immigrant childrens successful intergration into the education placement shows that there is a high drop-out rate among these students.(Ibrahim, insert foliate number here)For this reason the Second National Institute-Conference hold in Miami, Florida in 1974, took a penetrating sort at Institutional Racism and the Impact on Health Care Delivery through in-depth focalise on institutional racism. Some Black nurses interacted together in examining and exploring its impact on the health billet of the Black consumer followed by planning and developing strategies for affirmative action approaches designed to make a substantive impact toward change.As for in the sector of employment it has been seen time and again that there is a system working as an open secret that discriminate colored or im migrants with job opportunity and salary. This inconsistency is based on not only color or political distinction but besides is depended upon other factors like class, creed, cast, religion, sex and even ideology.Everything that has been stated above is a part of an ideology that the racial believe to be of ultimate truth.

What is the Impact on Management through behavior and attitudes based Essay - 1

What is the Impact on Management through demeanor and attitudes based upon Thomas Friedmans, The World Is Flat - Essay ExampleIn his new book, he argues that the international economic playing field has been leveled--that the world has, in effect, become flat--such that individuals and companies near the world direct have a far greater opportunity to compete for jobs and customers than ever before. He builds his thesis around ten major developments, or flatteners, of the last decade and a half (1) the collapse of the Berlin wall, signifying the victory of capitalist economy and end of the Cold War-era division of the world, yielding a single global market (2) the invention of the Netscape earnings browser, which has dramatically increased the universal sharing of information (3) the emergence of work flow software, such as Outlook, Ebay, and Paypal, which enables people to collaborate on projects and conduct commerce from remote locations (4) open-source programming, which has f orged a nuance of information-sharing that has dramatically debased costs (5) outsourcing of off-site services, such as answering phone calls, around the globe, peculiarly to India (6) offshoring, or relocating factories to places like China, which both lowers costs for consumers and develops the economies of poor countries (7) supply-chaining, which means using the new IT tools to track purchases, reduce inventories, and streamline distribution of goods (8) insourcing, or the importation of one companys workers into another in order to perform vary tasks more efficiently (9) powerful search engines such as Yahoo and Google and (10) the emergence of handheld devices and piano tuner communication, which radically increase the flexibility with which individuals may deploy the new technologies. While some of these may seem less decisive than others, Friedman nonetheless reminds us how different things were just a few years ago, and that wholly makes for a thrilling ride.Friedman vividly

Oprah Winfrey Essay Example for Free

Oprah Winfrey hearI. Oprah Winfrey is giving, a federal agency model and very successful person I ever seen. Oprah Winfrey revolutionized the talk make market with her unique and natural style and rose to become the host of the most watched daytime establish on television, which boasts 22 million viewers daily ( triple-fourths of whom are women). She is the first African American to avow her own TV studio. The multitalented Winfrey is also a billionaire businesswoman, a talented actress, owner of a movie issue company, and committed philanthropistII. Oprah Winfrey Contri simplyions to Society is enormous. Oprahs private charity The Oprah Winfrey Foundation has given thousands of grants to organizations who ache upbringing to children, empowerment of women, helping families in America and across the globe. She has donated millions of dollars for providing better education to childrens who have merits, but lack in means. The Oprah Winfreys Scholarship Programmed gives scholars hips to students who will educate themselves and give back to their community. Her Christmas Kindness sulphur Africa 2002 which is an extension of her pet Foundation visits orphanages and rural schools in South Africa and more than 50000 kids receive gifts in the cast of characters of toys, books, food, athletic shoes and clothing. Along with Nelson Mandela, in Dec 2000 she pledged to build a school in South Africa.Her Oprah Winfrey Leadership Academy for Girls in South Africa contributed more than $40 million towards girls education in Jan 2007.The vision of the Academy is to develop future women leaders of South Africa. Oprah Winfrey Contributions to Society helps to support womens shelter, helps establish schools and scholarships, builds youth centers and homes for the poor and the needy, thus bringing in change for the future and changing the world for betterment. Because she has dedicated her whole life to improving other peoples lives, she gives her best selflessly and does nt front anything in return when she does a good cause. And even though she has had a tough childhood she sleek over treats everyone with love and care. Unlike others who could hate everyone because of the terrible things that have happened in the past. She teaches us to pick ourselves up by dint of hard times and to forgive but most of all she teaches us to believe, to believe in ourselves and in our dreams. That is why she is now so successful and such an influential woman and a positive role model.III. In 1977, the station switched her from her news anchor job to co-hosting a morning talk show called Baltimore Is Talking. aft(prenominal) her first day on the job, she said This is what I was born to do. This is like breathing. In 1984, Winfrey moved to dough to take over a dull morning show called A.M. Chicago that always got the worst ratings in its time slots. Her first move was to change the shows topics from lightweight womens topics like cooking and makeup to more topica l and controversial subjects. This had been Donahues successful strategy and it worked for Winfrey, too. Within one month she was even with Donahue in the ratings by three months she was ahead of him and the show had been renamed The Oprah Winfrey Show.

Holocaust Denial Essay Example for Free

Holocaust Denial bear witnessDavid Irving has contained that the Holocaust was a hoax and that on that point were no turgidity chambers in Auschwitz discuss the severalize for and against this claim.One is astonished in the study of tale at the recurrence of the bringing close together that evil must(prenominal) be forgotten, distorted, skimmed over. The difficulty, of course, with this philosophy is that history loses its value as an incentive and example it paints perfect workforce and noble nations, but it does non tell the truth. -W.E.B Du Bois, Black Reconstruction, 1935. on that point could not be a to a greater extent appropriate trace to go with the pass between Holocaust deniers, and those who see it as a material event in history. From our mid teens we atomic number 18 taught ab come forward the events that occurred under Hitlers reign, the most horrific of those being the mount genocide of an estimated eleven million people, m any(prenominal) of which Je ws, during the Holocaust. It is also taught that the most famous extermination camp existed at Auschwitz, where up to 10000 people were exterminate per day. These are exactly the kind of facts that were presented to me during school, and to many others some individuals, however, claim that this horrific event never took place.Those who claim the Holocaust did not appear as traditional history describes, believe that the current mainstream understanding of the Holocaust is the result of a deliberate Jewish conspiracy created to cast out the interest of Jews at the expense of other nations. (1) A statement remarkably closely related to the anti-semitic views of the Nazis. In the case of Holocaust deniers, it is more of a case of a lack of distinguish which they uptake to promote their views no conclusive manifest has been presented, with numerous Holocaust deniers admitting to have lied about so called facts. (2)The main claims which Holocaust deniers make are that the Nazis had n o formal policy or plan of exterminating Jews. That Nazis did not use bollix chambers to mass-murder Jews, and that the figure of between 5 and 6 million Jewish deaths is a signifi pratt exaggeration and the actual number is much lower, a few hundred thousand at most. Other claims include the notion that the documentary shew in support of the Holocaust, photographs and the Diary of Anne Frank for example, is fabricated, that subsister testimonies are unreliable, and that the Nazi prisoners confessions were obtained through the use of torture a process which can lead to inaccurate information. (3) One example of survivor testimonies being unpredictable is an excerpt of a conversation David Irving supposedly had with a survivorIRVING You said you saw smoke coming from the crematoria?SURVIVOR AbsolutelyIRVING Is that correct?SURVIVOR limitIRVING But crematoria do not smoke, Mrs Altman. Go and visit your local crematorium in Sydney(Evans (2002) page 142)Irving took repugn the Holo caust to the extreme, and proclaimed himself as a Hitler supporter, which may have something to do with him living, working and studying in Germany for many years. In Irvings book, Hitlers War, he states that Hitler did not order the extermination of Europes Jews the mass killings must have been carried out by Himmler and his cohorts behind Hitlers back (4)The Institute of Historical Research (IHR) states that The Institute does not deny the Holocaust. And that there is no dispute over the fact that large numbers of Jews were deported to concentration camps and ghettos, or that many Jews died or were killed during World War II. But that the Holocaust the alleged extermination of some six million Jews (most of them by gassing) is a hoax and should be recognized as such by Christians and all informed, honest and frank men everywhere. More than being just a pro-Nazi viewpoint, Holocaust deniers believe that the death-toll amount which is widely evaluate is a falsehood in an attempt to get more compensation, and sympathy. It is believed that the interest of the Zionist movement is to join on the amount of Holocaust deaths so that their gains will be greater. (5)The Holocaust deniers maintain that the Holocaust is a novel in order to establish the possibilities which can occur when an individual or group of people see to play God. This claim may have resulted from various factors, and in many cases of a denial, a particular proposition political agenda backs it up, along with their own personal beliefs colouring their view. To fully understand the claims of these people, two sides of the debate must be looked at.The case which acknowledges the Holocaust as it is presented has much more convincing evidence, the most guiding light of which being photographs, video footage and personal accounts. Where the Holocaust deniers get their supposed evidence from however, is the jigsaw in which the evidence which shows the Holocaust as the event were taught it to be is made up of. Those denying the event say that the pieces of primary sources which hear the existence of the Holocaust, are in fact fabricated in an attempt to make people calculate that certain events happened when thy in fact, did not. (1)There are many accounts from survivors of the Holocaust, a selection of which exists in Lyn Smiths Forgotten Voices of the Holocaust, within which mentions the implementation of the final solution. In the same note it is said that upon arrival, most were sent immediately to the gas chamber and crematorium. (6). For females in concentration camps it was an even more shocking ordeal regularly being raped, and on giving birth having their babies taken from them to be murdered. Dennis Avey, a British prisoner of war at Auschwitz gives his accountNow dreadful things were happening in Auschwitz-Birkenau during 1944. They were gassing and burning thousands of people who could not work any more because of their failing strength I knew practically ev erything that was going on thereThey just put them into the gas chambers using this Zyklon B gas and then they were burned. And this happened day in and day out. (6)There are many other accounts which describe similar stories, such a vast amount of matching testimonies can not possibly be a fabrication, but that is not the only evidence which supports the events of the Holocaust and Auschwitz. There are many photographs of the gas chambers, and of mass graves. Not only is there masses of evidence record to verify the authenticity of the Holocaust but it is backed up by sworn testimony from two victims and the culprits. In addition to this there is evidence which Allied soldiers discovered when they liberated the camps. There is also a host of documentary evidence the Nazis were extremely particular about keeping records, some of which were presented as evidence to the Nuremberg Tribunal and a set of evidence from several post-war trials. As well as archaeological evidence as furthe r proof, there are bookings by the SS for the special trains to Auschwitz and other extermination camps.Of course, the issue which arises with both of these claims, and history as a whole, is that unless someone is actually present at an event and experiencing something, they have no way of knowing exactly what went on during a given time and date. It is for these reasons which we need to rely on sources other than ourselves to understand the past, and a primary source is the most reliable place to look first. talk of the town with a Holocaust survivor, reading the diaries like that of a certain Anne Frank hiding from the Gestapo, and looking at pictures and videos from Nazi Germany at that time allows for the closest link possible from today to the days gone by, and rejecting these ideas as a fabrication severs the best link to the truth.Holocaust deniers will be inclined to believe what they pauperism to be true, even if it does not match up historically. The Holocaust was a dis mal time not only for the Jewish race, but also a cataclysmic event in the history of mankind. The idea that not all people are equal and those of less value need to be exterminated is a notion that should never have occurred. The evidence that we have today appears to confirm that the Jewish race murder by the Nazi people was a real event. In addition, it is extremely difficult to reasonably uncertainty this event and believe that people would lie about such an ordeal.References1. Gizon, A. (2009). Holocaust. www.projectaladin.org. Last accessed 23 June 20102. Nikzor, P. (2008). David Irving. www.nizkor.org. Last accessed 23 June 20103. Lipstadt, D. (2009). Denying the Holocaust. www.bbc.co.uk/history/worldwars. Last accessed 23 June 20104. Irving, D. (1991). Hitlers War. London Focal Point Publications.5. Austin, B. (2004). Holocaust Denial. www.jewishvirtuallibrary.org. Last accessed 23 June 20106. Smith, L. (2005). Forgotten Voices of the Holocaust. London Ebury Press. P.156/2 10

Creative Writing with Photo Inspiration Essay Example for Free

Creative Writing with Photo Inspiration Essay

Cradle to Cradle Essay Example for Free

rocking chair to rock n roll musician EssayThe ? rst mark aspect of place of birth to place of origin in reading is to move a air from teaching children to feel indict fitting. We sw eachow aim faced a long detail of whole kinds of environmental disasters which has created a feeling that it would be better if we were not here. This is why slew lecturing s f every(prenominal)(prenominal)iblely minimising footprints. For education, however, thats not a very arrogant message. Theres no incertitude that sustainability has brought us a great deal of valuable expertness such as knowledge well-nigh(predicate) supply chain oversight, logistics, toxicity, shed light on soil, phosphate, nutrient recovery, material ? ows, etcetera There is a wide set of knowledge that we ignore now use and build on. However, this has in any case led to us feeling guilty for being alive and being on earth. If this is the basis for education, you get out not be able to invigorate people to do new things. You cant be innovative working from guilt because youre trying to minimise feeling guilty. We now have the hazard to use 30 years of environmental debate for asylum. To put plastic into the ocean is just stupid, just inter variety showable making chemicals that damage biologic formations. People become to a greater extent creative when they feel appreciated and live without fear.Its far more than(prenominal) powerful to be proud of what you do. So the ? rst, and far most important thing is to tell children that we be happy that they atomic number 18 here. Ive looked at over 50 unlike types of native tribes and learned that when people feel accepted and safe, they ar perpetually generous and friendly. Even the poorest of the poor shargon their things. I believe this book inspires teachers and educational policy use uprs to create more room for children and students to feel accepted and give them the opportunity to be proud of being here.Noodle to Noodle? There argon many turn upes that can be taken when teaching children about our planet. However, I would kindly like to ask you not to confuse the concepts of industrial ecology, sustainability and life cycle sagacity with C2C, because former(a)wise it all just becomes noodle to noodle. providential by place of birth to provenience 5 In my opinion, the concept of sustainability is especially unattractive for education. There is no innovation that is sustainable otherwise it wouldnt be an innovation.Sustainability alship canal remains at bottom the authoritativem of existing systems, i. e. it always stays in the same epitome. And just so that were clear, if we stay in the same paradigm, we nothingness destroy the planet. Minimising your footprint, doesnt help we need to do things differently. People have been trying to do things that ar less bounteous for many years now, except that just delays the serve up. Well just destroy the planet a little later. That d oesnt tie sense. rock n roll musician to cradle is about innovation, quality and beauty. Its not And this requires long-term goals.By teaching children to set longterm overbearing goals, like In 10 years we sine qua non to be soil positive, the educational system could make a dramatic change and develop undying innovation. provenience to rock n roll musician in education needs all your expertise This book showcases examples of the ? rst steps that are being taken to implement provenance to birthplace in education. several(prenominal) institutions in the Benelux countries are tone at how to implement C2C in their respective curricula. And there are similar discontinuements in Denmark, Germany and Sweden as well. Its amazing how fast its spreading.C2C helps empower students and teachers to become engineers, designers, architects, chemists, economists, communications specialists, managers, product developers, marketeers and urban planners because there is so much room to innovate. We need a change in education in all the different subjects. We need a all range of skills to work together on solutions, and for that we need a whole range of quali? cations. slightly people are more into operating things and others more into constructing, slice some(a) are more into abstract work and others more into applying it.To rightfully make things work, we need C2C principles to be applied to all ? old ages. beautiful when its toxic. And its not beautiful when people cant make a living either. These young kids want to be proud of what they do. fosteringal institutions have all the way of life to make young people feel accepted so they can be kind and generous. Sustainability is guilt charge from the past. Why would we want to be less bad, when alternatively we can be good? Instead of talk of the town about minimising our footprint, Cradle to Cradle is about making a big and positive footprint. Positive intentions goals Education is always about intentio ns Where do I want to be? What do I want to get by? What is relevant for the people Im working with? 6 Inspired by Cradle to Cradle I would be delighted if this book could help bridge the gap between the universities of applied sciences and the traditionalistic universities because we need to develop solutions together. We need to combine theory with applications for ? nding answers to the question of how can we do this. Cradle to Cradle in education is about taking people as they are and supporting them to become what they want to be.This means looking at a C2C union. Its about looking at what the human eccentric is on this While repairing the engine, the student mechanics automatically sorts the metals and other materials used, to make sure the other students have plenty of stuff to work with. Again. And again. And again. It has been a long day and Jeanne sits down for a second while watching over her lovely smelling hand creams, moisturisers and planet its about innovation, a positive footprint, a system that allows us to be bene? cial, instead of less bad its about grown people a long-term goal and a positive vision of where to go.Cradle to Cradle is about a positive agenda. To reach that goal, everybody needs to be on board. All your expertise and all your skills are essential. I hope this book invites and inspires you to look at how to translate C2C principles to your ? eld. other skin products. She had been taught to read and really understand what is on the label. And these she Kind regards, Prof. Dr. Michael Braungart Hamburg, February 2011 Cradle to Cradle and C2C are registered trademarks of EPEA Internationale Umweltforschung GmbH and McDonough Braungart Design Chemistry, LLC.knows for a fact, have however nice, rubicund things in it.Inspired by Cradle to Cradle 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 28 29 30 31 8 Inspired by Cradle to Cradle Ljiljana Wiersma-Rodic PhD Douglas Mulhall, Cradle to Cradle Cha ir, Erasmus University Cradle to Cradle is an innovation framework veritable by Michael Braungart, and William McDonough and their colleagues in the 1990s for designing products and systems that are explicitly bene? cial to the one-on-ones involved as well as to the immanent environment and society at turgid.It is based on award-winning research started in the 1980s and continue today at the Environmental Protection Encouragement Agency (EPEA) in Hamburg Germany, for designing bene? cial economic, social and environmental features into products, processes and systems. The approach was originally known as the Intelligent Product System, and was awarded the Oce van der Grinten Prize in 1993. The approach is in the beginning an entrepreneurial and innovation concept that starts by find out the intended bene? ts of a product or service instead of foc exploitation on minimizing negative environmental impacts.Development and design of materials, products, production processes and wide-cut systems are based on the principles of natural ecosystems, where the quality and effectiveness of material and energy ? ows are substitution features. rough examples of this include the development of human- friendly buildings that produce energy and clean air, or agrifuroreural and other activities that help to restore topsoil as one of our most valuable natural resources. Much like in natural ecosystems, material ? ow partnerships play a key role in the implementation of Cradle to Cradle principles.C2C functions in three distinct but inter- colligate categories Philosophy E. g. the concept of positive intentions and being bene? cial instead of less bad. The concept of C2C as an innovation platform for improving quality. These philosophical approaches provide an sacred basis that distinguishes C2C from conventional sustainability. The ism of C2C as well allows for advertize development of C2C as well as healthy discussion over what is the purpose of human beings on t his planet, as described by Michael Braungart in his introduction. Principles trinity staple fibre principles that guide implementation of the C2C philosophy.The distinguishing point about these principles is that they can each be implemented measurably so that progress can be determined toward a goal. Inspired by Cradle to Cradle 9 Application Tools The scienti? c, technical, economic, concern and social tools that are used to implement the principles. C2C innovation starts by determining the intended value and de? ning ones own positive, bene? cial intention. The process is then supported by a road map prepared to ensure complementarity and synergy among the individual activities.An example is the ABC-X or traf? c light system of assessing product ingredients for their de?ned use. is a nutrient for something else. This includes materials that are not normally considered to be squander. One of the thorough laws of nature holds that residual materials from the metamorphosis of one organism constitute food for another organism. In a society that is based on Cradle to Cradle principles, all materials that we consider to be lavishness exercise as input (nutrients, food) for a new cycle of production, while and time again. In this way, Cradle to Cradle eliminates the concept of waste because waste = food. The Cradle to Cradle concept distinguishes between consumption products and service products.phthisis products either get spent Principles The three introductory principles of the Cradle to Cradle framework are chase away = Food (everything is a nutrient for something else) Use current solar power income Celebrate diversity (biodiversity, conceptual diversity and cultural diversity). Waste = Food (everything is a nutrient for something else) There is often a be amiss of this principle payable to the quick and catchy but somewhat misleading title.The important thing is not that waste becomes food for something else, but instead that everything 10 Inspired by Cradle to Cradle(consumed) or wear out during their period of use and, if anything is left over, it can be safely returned to the natural environment. Some examples of this include agricultural products like bread and butter, cosmetic products like soap and hand cream, and natural ?Bre change state and shoes. Such materials are considered to be biological nutrients, as they feed into a natural biological metabolism (biosphere). Biological nutrients, e. g. wood, can be used in pre-de? ned cascades, where the quality deteriorates from one application to the next, but in the end all of the material can go back into the biological cycle, in ways that are bene?cial for and thus not harmful to human health or the environment. As these materials come from the land, due care is required for these nutrients to indeed remain on land instead of ending up in the ocean, where processes of biological degradation are quite different to those of terrestrial ecosystems or a composting i nstallation. Service products do not get consumed, but rather provide the user with a certain desired service. Some examples of this include cars, washing machines and TV sets.These products are usually do out of metals and various synthetic materials, which embark on from renewable or non-renewable sources and are often hazardous to human health and the environment. As such, they cannot be safely returned to the environment if they are completely disassembled into their component materials and disposed of later on special processing. Those types of processes are usually visionary or too expensive, so it makes more sense to keep the materials in technical cycles where they can be reused and do not enter the environment in concentrations that are hazardous.Moreover, they often contain rare metals that are available on earth in very limited amounts. For these reasons, they are considered proficient nutrients and should be returned to the technological cycle (techno sphere), where they ordain be used to make new products with the same level of quality, time and time again. A famous example of this is Herman Millers Mirra chair, which has been designed for disassembly and for its materials to be reused in high-quality applications at least 200 multiplication.According to Cradle to Cradle, the worst possible designs are so-called irrational hybrids, consisting of materials that cannot be separated after use their period of use, and thus cannot be returned safely to either of the ii cycles. Design for Sustainability Eco-efficiency C2C Environmental cost accounting Global overtake Partnerships in lend chain management Product Stewardship / LCA Integrated managent systems Management system focus Pollution prevention submission proactive Compliance reactive Waste/ costs/ noncompliance Unprepared Aware/reactive Proactive Mainstreaming.Outward view Inward focus Mature/highly integrative Use current solar power income The Cradle to Cradle concept assumes a re liance on renewable energy sources that ultimately originate from the sun, i. e. solar energy, wind energy, water and various innovative bio-based sources, provided that they meet requirements of the ? rst C2C Principle, and do not compete with food crops. For further explanation of current solar income please refer to Cradle to Cradle Criteria for the Built Environment (Mulhall c. s. , 2010) which contains an extension service on C2C and Energy describing this more precisely.Inspired by Cradle to Cradle 11 Celebrate diversity Respect for diversity in all its forms, including biodiversity, cultural diversity, and diversity of ideas and innovation to suit local conditions, is an built-in part of the Cradle to Cradle concept. Instead of relying solely on legislation as a means to of reconciling the perceived con? ict between economic interests and environmental protection, Cradle to Cradle encourages designers, entrepreneurs, policy-makers, material and other scientists alike to cre ate systems and products that arebene?Cial and add value to all three domains the economy, society and the environment. under sustainability principles, individual unstable phones have become far more ef? cient, but collectively consume many times more materials and energy than they used to, because ef? ciency made them affordable for billions of users. Mobile phones produced under C2C principles are designed to make sure they can be effectively recovered at the same level of quality, not to minimize materials. This is a basic difference in approach for business concern.This is why C2C is often referred to as surpassing or going beyond sustainability. There are many other differences between C2C and sustainability as illustrated in the plan on page 11. It is important for readers to Cradle to Cradle versus conventional Sustainability In further sections of this book you will frequently see reference to sustainability when interviewees are discussing C2C. This is because companie s often include C2C under their sustainability portfolios. But actually this is not the ideal way to approach C2C because there are fundamental differences.Conventional sustainability usually attempts to minimize bad impacts through ef? ciency while C2C aims at improving bene? cial ones. To illustrate this lets consider the case of mobile phones. Produced 12 Inspired by Cradle to Cradle keep this in mind when reading this book. It is also true that some application tools used for sustainability are also used for C2C1. 2. 1 Waste no more The vanguard Gansewinkel Groep Roel Majoor, Organisational Development Manager (interviewed by Judith van Heeswijk) technological cycles. The constant conversion of waste into energy and raw materials is seen as added value.The federation transformed from a traditional waste collector into a supplier of sustainable raw materials and energy. They seek sustainable solutions for their waste streams and consider their knowledge of waste as something o f value to partners. Their goal is to work together in early product design stages so that they can ful? l a role and help deliver pro? table solutions for waste streams. Given that new wave Gansewinkel has embraced the Cradle to Cradle The Van Gansewinkel Groep is a major player in waste management in Western Europe.Its also one of the ?rst companies in Western Europe to fully implement Cradle to Cradle design in its business processes. The friendships sustainability ambitions have been translated into their business operations and into a strategy that includes Cradle to Cradle objectives. From their mission statement 2 concept, this has also had implications for its operations and the way business (waste) processes are designed and managed. This means additional knowledge and competences are demand from employees. Since 2008, the alliance has been working together with EPEA to streamline knowledge in operations.They found that a mass of implicit knowledge about waste managem ent is useful for understanding the transition to C2C. There was less explicit knowledge about C2C basic Inspired by Cradle to Cradle 13 By seeing Cradle to Cradle as a guideline, we deal with raw material shortages and the CO2 problem. We assume opportunities and not debt management. The company sees waste as a source of new raw materials and energy. They see their role as one that closes the biological and principles, so the company had to acquire additional knowledge about this.The EPEA shared these principles during a ?rst meeting. After that, practical knowledge and experience was even more important to bring employee knowledge up to a working level. The company understands that there is a signi? cant difference between knowing C2C in theory and predicting the way it will have to be applied in daily practice. The steps and processes have to be thought through and visualised several times to be able to thoroughly understand the principle. To really use C2C, acuteness into its use is essential. You have to make it your own. It is a radically different way of thinking and is, therefore, a paradigm shift.This means it also asks for a paradigm shift from employees. And in relation to customers needs in special(prenominal) it is becoming more and more practical, as it also means that you ask the customer to think about waste from another perspective. The Van Gansewinkel employee has to be able to communicate the principle to the customer. Communication is something that should not be underestimated in the transition to C2C. Van Gansewinkel used three different raising endures waste managers, sales and selling managers. A total of approximately 150 people took the course.The naturaliseing course focused on large industry. 2 Sponsors training. A two-day EPEA training course for employees that need to know how to translate the C2C concept into the organisation. This training course was developed for managing directors, etc. 3 Advisors training two one-day t raining in company courses for sales executives. It dealt with the basic principles and translating them into business operations. The training course focused on small and medium enterprises (SMEs). 1 Champions training A four-day EPEA training course, in which the theory is brought to life and cases are studied.This training course was developed for regional management, key account managers, Garbage Elefant Franny Thonhauser 14 Inspired by Cradle to Cradle Large industry is able to close the biological and technological cycles itself, but that isnt the case for SMEs, which are often just a small link in the production chain. Therefore, they are more dependent on other companies to change production and waste processes. Van Gansewinkel has turned out to be a chain facilitator in some cases.Van Gansewinkel has a reason for doing so because large volumes of waste are often unavoidable to be economically ef?cient. Competences Van Gansewinkel states that working with C2C principles i s more important than knowing them. General change management competences are essential and the three change management steps are Management noticed that employees invest more time and energy in their work than their role requires.This is also evident at course reunions that take place a year after the training. Everyone is very willing to attend them and a lot of impatience for the concept is shared. Technical issues From a technical point of view, it is mainly the strength of innovation that is important for the company.The company is implementing biomimicry for its innovation processes. It starts by learning to understand processes in nature and, from there, to develop and innovate the companys processes. Its a link between biology and technology or taking the ecological system into the technological one. Knowledge management Knowledge management has been very important for the main issues surrounding C2C transition. Several knowledge centres were opened to gather information an d knowledge on materials and processes. It is not only the operators who have accession to this information, but also account managers and local waste managers.These knowledge centres also provide information on where certain knowledge on materials is available and what speci? cs are accessible. 1 2 3 To further awareness about the need for change. To highlight the momentum for change. To create a willingness to change It is only after you have taken these steps that you can work on the ability to change. The new competences for Van Gansewinkel were primarily change management ones. The main goal is to be able to address the story in a positive way, to tell it simply and convincingly, i. e. the sales pitch.Telling the story is not about selling a product, but about conveying an ideology. The employees have indicated that using the C2C concept adds more depth to their work and energises them. Inspired by Cradle to Cradle 15 Seeing as the company is moving towards a more facilitatin g position in the materials market, it is focusing more on logistics and purchases. New business opportunities have also arisen, e. g. its investigating the possibility of producing and selling recycled glass for the consumer market. The glass industry is reluctant to invest though, so Van Gansewinkel has decided to develop this business on its own.This shows how innovative its new role can be. Additional knowledge on the basic Cradle to Cradle principles is needed for vocational-level competences. The basic ideology has to be embedded, so that employees are able to convey it to others. Employees on the technical site who have a vocational education reason have to deal with the concept when working on separation plants. The main part of the machines in the plants is developed within the company. Technical engineers and operators are consulted during the development of new separation lines.This process actually hasnt changed since C2C has been implemented. The operators are used as part of the developing processes. Only the perspective, goals and market needs have changed. Current developments within the organisation are expected to be temporary, because the transition to C2C is now leading the way. In the future, all the necessary changes will be made. The current change asks for a more jut out-oriented way of working and for employees to invest more time in it. Over time, however, products in the waste stream will be more and more assembled or degradable.The company wantsKnowledge and education At the moment, the company has to consult others in the new ? elds of expertise required. For the very ? rst time ever, they have three technical university trainees for these ? elds, i. e. Geometrics Industrial Design, and Energy Sciences and Operation Management Logistics. 16 Inspired by Cradle to Cradle to have its waste processes aligned with these products and material streams by then. At the moment, the company has to deal with different types of material stre ams. Over the next few years, all technical engineering education needs to focus more on design.Design principles have to be taught to higher education and academic students. C2C principles also impact the organisation. A roadmap 3 has been designed to change facilities, e. g. the vehicles, human resource management (diversity and employing senior personnel,) and to make internal processes more C2C proof. They admit that pursuing these ambitions is sometimes a bit dif? cult ? nancially speaking. Desso is the ? rst carpet manufacturer in Europe, the Middle East and Asia to adopt the Cradle to Cradle design philosophy and they are planning further geographical expansion into Latin America.Their carpets and arti? cial grass will be produced using manufacturing processes that rely on renewable energy, seek to conserve water and embrace social responsibility. Their products are made from environmentally friendly, pure materials that are safe for human 2. 2 Quality personnel DESSO Joris Bressers, Human vision Advisor (interviewed by Judith van Heeswijk) health and are designed in such a way that they can be biologically or technologically recycled 5 at the end of their useful lives. forward to formal Cradle to Cradle certi?cation being granted, products, materials and components must all undergo a rigorous assessment procedure. The initial stages of the certi? cation process comprise assessing raw materials in terms of human and environmental health criteria, and evaluating the manufacturing process match to recycling potentials, energy and water use, and social responsibility. EPEA will be supplied with detailed information regarding all the materials involved in DESSOs products and processes. The future steps towards Cradle to Cradle certi?cation are List all the chemicals a product contains. All compounds are also separated into their components (the base chemicals). Inspired by Cradle to Cradle 17 Carpet, carpet tile and arti? cial turf manufacturer Desso is one of the leading companies in its ? eld in Europe. Their Business Carpets division manufactures carpets for commercial locations such as of? ces, banks, retail units, public buildings, schools, universities, hospitals and care centres. bill 3 of DESSOs innovation strategy is its ambition regarding Cradle to Cradle 4.Cradle to Cradle create products and processes that will contribute towards a better environment and better indoor quality. Material Safety information Sheets are collected as well as all toxicological and eco toxicological data. EPEA evaluates all chemicals on 12 different criteria and gives an overall assessment, i. e. red, yellow or green. Work on phase-out plans for those chemicals that are given a red assessment. EPEA monitors these plans. DESSO has already launched its innovative EcoBase carpet tile backing enabling the creative activitys ? rst Cradle to Cradle silver certi?cation for an entire carpet tile product. Competences In 2007, when they started on their Cradle to Cradle journey, DESSO needed additional expertise in the company primarily chemical expertise at the design stage. The merchandise department also needed additional expertise on the basic C2C principles, in order to be able to communicate the added value of the certi? ed products. Special technical project teams were set up to develop new machines.The key values encouraged throughout the organisation and required At this point in time, 90% of DESSOs polyamide carpet tile collection is Cradle to Cradle certi?ed. 6 from every employee to ensure a successful Cradle to Cradle work method are ownership, public sense, ambition and integrity. Furthermore, Desso have seen that employees are motivated and driven by being involved in this ambitious, strategical change of direction.A large group of employees from the company from a variety of departments and disciplines were given a training course at EPEA and this expertise has since been transferred into the produ ction processes. EPEA has been contributing to further increasing knowledge within the organisation.The company has found that it is one ofthe leaders in implementing the concept and therefore had to discover and tackle a lot of issues themselves in the early stages. 18 Inspired by Cradle to Cradle Employee commitment to the Cradle to Cradle goals is of utmost importance, along with a strong belief in the philosophy. If they see for themselves that implementing it works, and that the market responds positively, that creates great cost increase to move ahead. DESSO created a Cradle to Cradle awareness team tasked with raising awareness on sustainable issues within the organisation, such as waste management.The company strategy places Cradle to Cradle as the top concern for every part of the organisation, and has identi? ed their production processes as the ? rst area to target. education organisations are sometimes not up to speed with the new developments within multinationals. The students are often not fully furnished with essential frontline knowledge. Moreover the multinationals have dif? culty ? nding new employees that can immediately take up a abstruse subject like Cradle to Cradle and AkzoNobel needs these kinds of people as their ambition is to belong to the worlds most sustainable multinationals.The company seeks to attract genuinely motivated and interested students. A real compassion is essential, especially when it comes to sustainable issues. AkzoNobel took the initiative to search for those students another way. With some partners (BECO, Royal Cosun, DPI Value 2. 3 milling machinery of the Future Akzo Nobel Jan Verlaan, Ideation Manager (interviewed by Judith van Heeswijk) Centre, Search, Witteveen+Bos, and DSM), it developed a conceptual production environment based on sustainable principles, in terms of people (equity), planet (ecology) and pro?t (economy), for the total value chain.The aim of this virtual facility is to close the biologi cal and technological cycles of a product and its related manufacturing as much as possible. AkzoNobel has extensive global experience cooperating with educational organisations both on traineeships and on projects. The impression of Jan Verlaan, Ideation manager at AkzoNobel, that universities and higher The critical factor in developing this virtual Factory of the Future 7 is sustainable design, in which Cradle to Cradle principles form the foundation where possible.The facilitys design showcases renewable energy, water management and active materials and transport management. Inspired by Cradle to Cradle 19 The Factory of the Future demonstrates the feasibility of a typical chemical plant designed according to a continuous loops system, i. e. a production environment based on sustainable principles for a positive footprint. All the partners realise that existing processes have to be redeveloped for sustainable development. Therefore, starting from scratch is essential. The projec t aims to generate an open concept for the factory, one that can be used by other companies and projects to bene?t society as a whole. The production environment will be suitable for a variety of sustainable products and production lines. The facility will be available as a training centre for users to train employees on new processes and products. The aim is to design not only a sustainable building, but also a sustainable production chain, which requires solutions at a much higher level. The Factory of the Future project also extends into a learning community. Students have to apply for the Honours course, which they follow for six months and which can lead to a graduation project.AkzoNobel reckons it will particularly need people from different disciplines who relate to sustainability. Production duress will become sustainable and will, therefore, change in the near future. Nonetheless, other aspects of enterprise will change. financial backing structures, business 20 Inspired by Cradle to Cradle models, the legal system, policy, facility management, buildings, training, HR management, etc. all of these will change because of the increasing orientation towards sustainability that will become explicit when Cradle to Cradle is introduced into the organisation. They have people with chemical process.

Binge drinking Essay Example for Free

ingurgitate make whoopieing Essay?Binge tipsiness, especially among the youth, has been on the rise in Singapore. research some(a) of the reasons wherefore youths resort to binge drunkenness and the consequences. What is binge alcohol addiction? This happens when some iodin assimilates excessive amounts of alcohol. To drink alcohol socially is one thing, For instance, at parties and at gatherings. Conversely, when alcohol is heavily consumed over a defraud period of time, also commonly known as, binge drinking, it brings almost undesirable health do to the body. Binge drinking has been discovered to be more common among youths aged 18 29 years grizzly in Singapore.Statistics show that 18. 7% of them cod been found to be men and 12. 2% of them women (Binge drinking among, 2013). lucifer pressure, affluence and stress ar some reasons why youths engage in binge drinking. It is essential to explore reasons why youths revel in binge drinking despite its obvious danger s. Binge drinking squeeze out be described as excessive drinking which bed be hazardous to ones health. This essay will discuss the reasons why youths enjoy binge drinking and its destructive consequences. Peer pressure is one of the essential drivers of binge drinking.Teenagers are often influenced when they see their friends drinking while some simply do not fate to feel left out at parties and gatherings (Dowshen, 2013). Who would really want to stand out from the rest of their friends? It is normal and common for teenagers to want to fit in. Many a times, teenagers come upon it difficult to resist their friends invitations and hence, end up indulging in binge drinking with their friends. This is to a big(p) extent common among teenagers with friends who consistently drink. Affluence is an other cause of binge drinking.It is often stereotyped that youths of low-income families are more likely to resort to drinking and substance abuse overdue to financial and emotional probl ems. However, findings have proven otherwise. Youths from affluent families are highly inclined to engage themselves in binge drinking due to the pressure that is placed on them by their parents to excel well in school and all other areas (Luthar, 2014). Apart from that, with the accessibility to easy money, loads of free time and lack of parental supervision, affluent youths burden to bingedrinking because of the carefree and luxurious lifestyle they live in (White, 2007). Stress is a best-selling(predicate) reason why teenagers resort to binge drinking. Teenagers are often stressed out with school. Case in point, when they are loaded with huge amounts of homework and given almost no time to finish them. They hatful alcohol as a way to get themselves high and relieve their stress (Cyhlarova, 2010). This frequently brings about binge drinking. Apart from the stress they get from school, teenagers can also be stressed due to kin issues. They heavily depend on alcohol to dispose o f their worries and stress.Binge drinking can result in both long depot and short term health effects. Some long term effects are liver disease and kidney damage. Alcohol poisoning is one of the most deadly short term effects of binge drinking (Burke, 2012). At the point, when an individual consumes alcohol excessively, their pharyngeal consonant reflex and breathing gets affected. The pharyngeal reflex is known to help to prevent one from choking. Therefore, if the reflex does not function well, one competency die of choking on their own vomit. In conclusion, parents play an enormous role in cosmos a good role model to their children.They are responsible for educating their children from young on the impacts of binge drinking and why they should not engage in it. In addition, parents can be vigilant and keep an centerfield over their children. For example, keeping track of their daily activities and the people they hang out with. Research has shown that when parents go the du plication mile and put in effort to be more involved in the lives of their children, it reduces the likelihood of their children drinking. Teenagers can also play their own part in protecting themselves from falling into the trap of binge drinking.They can do so by wisely choosing their circle of friends. They should avoid having friendship ties with friends who consistently pressure them to drink along with them and instead make good friends with those who lead them in the right path. Binge drinking is a behaviour that comes with a heavy price to pay. However, with the right prevention measures put in place, teenagers can delay safe, away from this deadly habit. (620 Words)References Binge drinking among young adults remains a concern, say doctors. (2013). Retrieved from http//news. xin. msn. com/en/capital of Singapore/binge-drinking-among-young-adults-remains-a-concern-say-doctors-1 Burke, D. (2012). Alcohol overdose.Retrieved from http//www. healthline. com/health/acoholism/ove rdoseOverview1 Chavez, N. (2004). Preventing adolescent binge drinking. Retrieved from http//www. youthbingedrinking. org/you/parents. php Cyhlarova, E. (2010). Alcohol a cure for stress? Retrieved from https//www. drinkaware. co. uk/check-the-facts/health-effects-of-alcohol/mental-health/alcohol-a-cure-for-stress indecent Dowshen, S. (2013). Binge drinking. Retrieved from http//teenshealth. org/teen/drug_alcohol/alcohol/binge_drink.html Luthar, S. (2014). The problem with rich kids. Retrieved from http//www. psychologytoday. com/articles/201310/the-problem-rich-kids Wilkins, E. (2008). Teens, alcohol and binge drinking why kids are drinking hard alcohol at a younger age. Retrieved from http//www. empoweringparents. com/Teens-Alcohol-and-Binge-Drinking. php White, P. (2007). The dare side of wealthiness risks associated with growing up in an affluent family. Retrieved from http//www. drpaulwhite. com/the-dark-side-of-wealth-risks-associated-with-growing-up-in-an-affluent-family-%E2 %80%93-risk-1-drug-alcohol-abuse/.

Rogers Chocolate Essay Example for Free

Rogers drinking deep br give birth EssayIntroduction Premium drinking chocolates be like Imported Roses which not consider necessities for one life. mess love to have or get one of those products. However, if there isnt a special condition or surplus cash, some people will not buy that unnecessary stuff. In Canada, agio chocolates were conjureing at 20 percentage annually and the Canadian grocery size for deep browns was US$ 167 trillion in 2006. An attractive growth from gift chocolates makes the current player like Rogers Chocolates, Purdys and former(a)s argon thinking youthful strategies to expand market. In addition, some puffy traditional manufacturers like Hersheys and Cadbury atomic number 18 in addition very elicit and keen to demean this segment (Zietsma 2007). Rogers Chocolates is a king in Victoria and well known in British Colombia. However, outside this ara the label consciousness is tranquillise miserable. The new appointed CEO is world ta rgeted to double or triple Sales in ten years. The key successes in tribute chocolates be understand the consumers needs, note awareness, diversified products and enhanced emulousness.There are some challenges for Rogerss chocolates to grow in this ever-growing competition, and there are many old and new strategies that havent been proven effectively. Moreover, Rogers is slender/medium Company that has limited resources to apply all those strategies. The attention decision-making will be very critical to manage its strength and helplessness while at the same time they have to overcome the flagellum and opportunities in the industry. 1. Competitive driving forces in the pension chocolate industry Porters fiver Forces Model.Porters five forces model uses five competitive forces that determine a particular trues capability to compete (Thompson, Strickland, Gamble 2010). The chocolate and cocoa industry can use the five forces model as an analytical tool to determine the competitive market. pic Figure 1 Five competitive forces by Michael Porter 1. Competitive Rivalry The intensity of tilt among competitors in an industry can score worth wars, advertising battles, new product lines, and superiorer quality of client service.There are many circumstances that intensify rivalry which some of them are as follows many balanced competitors, a fall growing industry, demands falls, high fixed or storage costs, little switching costs, aggressive competitors and many other circumstances (Thompson, Strickland, and Gamble 2010). Premium Chocolate competition in Canada involves rigid regional chumps and few ball-shaped players such(prenominal) as Godiva, Lindt, Callebaut, and Purdys. Even though The Canadian market size of chocolates industry as a whole had been falling (2 % grow projected).However, the gift chocolate market was growing at 20 percent annually (Zietsma 2007). That situation considers little intense rivalry among competitors moreover ever y area has their own local anaesthetic king like Rogers in Victoria. Nevertheless, in 2008, Global economy was severely hit by the crisis that originated from the linked States and quickly spread to the whole world including Canada. Premium chocolate majority consumers in Canada come from tourists peculiarly Americans as bordering neighbour. When the tourists number drops and the demand for premium chocolate to a fault falls, the fierce rivalry will increase2. Threat of new entrants Frequently, existing industry members are lots strong candidates to enter market segments or geographic areas where they currently do not have a market carriage (Thompson, Strickland, Gamble 2010). Apparently, Hersheys and Cadburys have been moving into the premium chocolate market through acquisitions or up market launches since this segment still posses high percentage of growth (Zietsma 2007). The market is moreover control by few large and old players which occupy meaning(a) market shares.The chocolate industry has a operative economy of scale entry restraint because large companies exist in the industry that has high output output and it reduces the brat of entrants. In addition to economy of scale, product differentiation is another entry preventionrier in the chocolate. There are many competitors in the industry that have remarkably identifiable shit names and customer loyalty like Rogers Chocolate itself. New association must increase its expense to overcome the reputation and large customer base of the existing companies. 3. Threat of Substitutes.Rogerss chocolate is often used as gift during numerous seasons and celebrations including Christmas, Easter, Halloween, Valentines Day, anniversaries and birthdays. Other types of gifts during these seasons are viewed as substitute products. These products are flowers, jewelry and stuffed animals. All of these products can be purchased instead of Rogerss chocolate unless they just want only Chocolate as gifts. Many chocolate brands and a wide variety of seasonal gifts make the threat of substitute products is considered low to moderate in this industry.However, if Rogers Chocolates can maintain its local heritage particularly in its traditional area like Victoria and British Colombia whence the threat for Rogers can be minimized. 4. business leader of Buyers If a buyer represents a large percentage of the suppliers sales, the buyer has more negociate agent over the supplier. Rogerss chocolate 50% of sales is contributed from its 11 retail stores which is a strong one. However, since the previous president Mr. Jim Ralph had grown its sell market up to 30% thus, they have to take a good care of its big in large quantities buyer.Another condition that affects the magnate of buyers is product differentiation. If the product is undifferentiated, the buyer has the military group to play competitors against each other and reduce the cost. The premium chocolate has a differentiated product, which reduces the power of buyers. Rogers have brand identification and customer loyalty, which makes it hard for buyers especially the loyal ones not to consume Rogers for their premium chocolate consumption Today, buyers demanding chocolate more than just a taste, they becoming more health cognizant therefore the demand for organic chocolate and dark chocolate are growing.5. Power of Suppliers The bargaining power of suppliers is a competitive force that can diminish a firms profitability by raising prices or reducing the quality of the suppliers product. The suppliers of the chocolate industry have significant bargaining power over the industry because of the limited suppliers. In addition the supplier groups bargaining power increases if there are no substitute products. Because the cocoa bean is a unavoidable ingredient in chocolate the suppliers do not have any substitute products for which they must compete.This lack of substitutes increases the bargaining power of the choc olate industry The strongest Competitive Forces From the five competitive forces, they are relatively low to moderate in affecting premium chocolate industry especially Rogers Chocolate. However, the forepart of Hersheys and Cadburys in the premium chocolate market will cause the strongest threat as they have enormous resources and experiences. The weakest forces should be the supplier as they can only affect the cost thus as long as people still love chocolates then the market is still big.The potential profitability of new entrants from outside industry is low since the barrier of entry for this industry is very high. However, it will be a different story if those big guys in the chocolate industry like Hersheys are very serious entering this premium chocolate market as happening lately. 2. Drivers of Change Those competitive forces as explained above can be a driver of diversify either individually or collectively. Another unique driver of change is consumer behavior towards he alth awareness.Today, the demand for organic products and dark chocolate are growing worldwide. Rogers has responded well to this intelligent lifestyle by offering non-sugar added chocolate. People also put strong image to the community that figure good corporate social and environment responsibility. Therefore, the premium chocolate players that will remain in the market are only those who could ride the changes and rise above the expectation of consumers because brand and quality play a significant role in customer purchase decision. 3. Key Success Factor in the premium Chocolates Industry.3. 1 Understanding the Consumers Needs The guild must understand that they must have the features required by the consumers. For premium chocolate consumers, their reasons in buying are for themselves or for gifts. The first thing in the consumer mind for the products is the taste, and then packaging, shopping experiences, and the price. Rogers Chocolates has earned a reputation as one of C anadas premiere chocolate makers and many consumers stating that Rogers is one of the best chocolate they have ever tasted (client Review 2010).The retail stores nominate a unique costumer experience with the aromas and image of the store and one of the friendliest staff. Since the premium chocolates serve as a gift either individually or as corporate gifts in special occasion then their packaging need to be unique and attractive. The Rogers packaging are appealing and other competitors are trying very hard to improve theirs. Another 30 percent of Rogerss costumers are wholesale distributors and stores. The relationship that Rogers maintains with these customers has been essential to the growing success of the caller-up.They have to strive to provide competitive price, gigantic customer service and inventory in a timely manner. 3. 2 Brand Awareness Rogers Chocolates had a brand share of approximately 6% out of $167 million Canadian Chocolates market in 2006. Consumer pay premium price for premium chocolates and this fact can be looked intimidating to the retail and wholesale customers who are insensible of the brand and unwilling to try it. Therefore, the chocolates companies need to have a strong brand name and brand image. Rogers Chocolates brand is iconic and local heritage in Victoria but less known in the rest of Canada.Either customers love the brand or completely unknown. 3. 3 alter Products We bought raspberry filling dark chocolate, pistachio and fruits in milk chocolate, a white chocolate bar and a lemon meringues and couple of truffle bars. Did we buy too much chocolate between the 2 of us? Nonsense, one can never have too much chocolate. The review above came from Tom, calcium who visited Rogers Shop in Vancouver on October 3, 2009 (Customer Review 2010). People love to choose their own selection and favourites.The company has to strive to provide innovative and delicious products to meet the market demand. Rogers also has addressed the healt h conscious consumer by provide non-sugar chocolates. Rogers can offer a keen breadth of products that enables the company to reach a large customer segment 3. 4 Enhanced Competitiveness Increased marketplace competition has significantly given an impact in Rogerss business and as a result, Rogers must continuously prove for areas for improvement in order to enhance competitiveness against other competitor in the market.Improving weakness could be done in terms of product innovation, operational and manufacturing, marketing, advertising and promotion, inventory and distribution, and customer relationship. The company has to observe their capabilities and make the most of them in order to stay and win in the competition. 4. SWOT digest Strengths Opportunities .Product commercialise Established brand Tourist approach in cruise ship note taste Growing Markets 20% annually Award-winning Young people market Variety regular army and International Market Consumer Loyalty in V ictoria 2010 Olympics Human Resources Licensing,Franchising and partnership Employee pride and loyalty Products hot and experienced management Ice cream Rogers own retail stores Health conscious products Sams Deli Performance Consumer Trends Strong financial position Affordable luxury products Healthy lifestyles Technology bustling marketing Production capabilities Internet Weaknesses Threats Product/Brand Intense competition and new entrants Little awareness outside Victoria Economic Downturn/ Drop tourists Production Change consumer traffic to Vancouver Planning, Documentation and call Private label Chocolate .Suppliers Fluctuating demand Capacity Environmental and human concerns Equipment and processes Human Resources guard to change Conflict management Multiple responsibility Sales force Distribution Location Market Coverage Inventory management Financial Sales growth .The BOLD/ Italic and BIG sizing fonts are the key factor for each category The company has a strong set of strength. Rogers Chocolate is small/medium business thus its weaknesses still not very damaging and the company placed in fairly strong position. However, looking at the threats, the company needs to repair its weakness especially in Branding, Production and Inventory in order to sustain in the business. The opportunity table shows great opportunity for Rogers to grow and expand. However, Rogers needs to expand its strength beyond outside Victoria especially towards unfledged people and definitely repair the weaknesses to cater the growing market. 5. Strategies and positioning.Rogers Chocolates positioned as High quality premium price Chocolate As stated in the company website, Rogerss philosophy is making only premium products and packaging elegantly. In the premium Chocolate market, Rogerss chocolates control only 6% and price the products in high price point but still competitive and even slightly lower then Godiva and Callebaut. High Quality Rogers Callebaut Purdys Godiva Lindt Low Price Cadbury Hersheys High Price Low Quality Rogers brand is well respected among those who want high quality chocolate. Rogerss products have no additives and use high quality ingredients. The brand is very well-established in Victoria and has loyal consumers Mission StatementRogers Chocolates is committed in producing and marketing fine products which reflect and maintain our reputation of quality and excellence established for over a century. All aspects of our business will be conducted with honesty and integrity, upholding our proud Canadian tradition. (Rogers Chocolates 2010) GOAL To double or triple total sales indoors 10 years Managements Strategy alternative Based on Rogers goal of doubling or tripling total sales within 10 years, then the main strategy will be increasing brand awareness.Rogerss products are already proven superior despite their distribution which circulates mainly in British Colombia area, thus compa ny has to expand its market range to greater area and to East Canada or overseas.Rogers has already won the 2010 Olympics official Chocolates together with Purdys (Lazarus 2008) which is a tremendous opportunity to create awareness nationally and internationally. To grow a market, factors such as Licensing, franchise and partnership is being considered.One idea under consideration for developing the wholesale network was the creation of a turnkey store-within-a-store setup that would allow wholesale clients with a retail presence such as department stores to add a mini-Rogers store in their shop. Rogerss management also aim to increase the number of online shopping. Those strategies are consistent with Rogerss goal to increase the sales by double and triple in ten years.However, being a small/medium company, Rogerss management can only choose to act on several options while not putting a risk on its culture and tradition. Licensing, franchising and create store-within-a-store is a cheaper options to expand the market compare to open its own retail stores in the new areas however does it really appropriate to Rogers excellent retail experiences? (source)s together with Purdys stopping point In early 2009, Parkhill and Rogers management chose to focus on expanding the companys retail network. Parkhill says that Rogers will also continue to develop its wholesale channel, but will be selective in choosing partners who fit the companys brand.Our foundation is retail, he says. Its the Wow experience that customers get when they walk into our stores, are greeted and are handed a free sample of our chocolates. From this customer experience, success comes in other things that we do such as wholesale and online sales. Roger is high quality premium chocolate thus the experiences for shop and consumes Rogers chocolate has to be excellent as well. If the Brand is being franchised or create a small shop at the corner of somebody else store then the quality of service and the store ambiances can not be controlled.People not only say about how good Rogers Chocolate was but also their great experiences in Rogers Store. Therefore, the decision of developing Rogers own retail is good decision and consistent with its goal and philosophy.References? Customer Review 2010, Rogers Chocolate, Available http//www. yelp. ca/biz/rogers-chocolates-vancouver Accessed 5 June 2010 ? Lazarus 2008, Sweet deal for Purdys and Rogers Chocolates, grand edn, Marketing Magazine ? Morrissete 2008, On the case How sweet is this, really? , Financial Post Magazine ? Rogers Chocolate 2010, History, Available http//www. rogerschocolates. com/history Accessed 5 June 2010 ?Thompson, Strckland, Gamble 2010, Crafting and Executing Strategy The Quest for Competitive Advantage. Concepts and Cases, 17th edn, McGraw-Hill Irwin, join States ? Zietsma 2007,Case Rogers Chocolates, Ivey Management Service.