Case Nivea

1) The management decision problem of Nivea in U.S. grocery is that the prove is not as strong as it is in separate parts of the world. 2) The marketing query problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and most dynamic market in the world. 3) A descriptive look into design should be adopted by Nivea because it need to report market characteristics and function and to understand the preferences of American consumers for skin idol worship products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin conduct products is to gain a qualitative mind of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic methods is the fastest method of obtaining data from large tender-hearted activity of respondents and also its the lowest cost for large sample. some other method that could be conducted is personal methods through in shell interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a colossal cast of products a- strongly protest b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences mesomorphic :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-conscious :_:_ :_:_:_:_:_: comfortable nervous ! :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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