Unilever Lays Path to Global Growth

Unilever, the orbiculate giant that has built some of the worlds best-known consumer brands, is managing a period of huge organisational change. At its heart is a five-year figurer program called Path to egress, which includes a re-shaping of the brand portfolio to concentrate on mall brands, significant improvements in supply chain and innovation, a juxtaposed consumer focus and the building of an agile, enterprising occupancy culture. Unilever has overly undertaken a substantial acquisition programme (including Ben & Jerrys glassful Cream, Slimfast and the much-publicised coup detat of Bestfoods). Successfully integrating new companies and achieving the Path to Growth are vital to Unilevers future success - and sound conference is the prerequisite. Over the detain 12 months, Jack Morton Worldwide has worked most with central teams in both London and Rotterdam to devise and give birth a series of global communication initiatives in victuals of Unilevers core bus iness strategies. Among the key success factors: the London-based teams ability to engulf Jack Morton sis offices in New York and Singapore to huckster consistent pinch of Unilevers brands and business goals across its worldwide sectors -- thence supporting this global client as a real global communication theory company. Among the initiatives already delivered: Unilever Finance Conference, June 2000 In cast to deliver Path to Growth, the Unilever pay function established it must develop a live wire and more(prenominal) agile outline for the future. Jack Morton worked with the Finance Directors team in London to design and produce a two-day instance for 250 baksheesh Unilever pay managers from around the world. Held in the UK, the event - which comprised a primary(prenominal) plenary session, workshops, gala dinner and guest speaker - was knowing around the core strategic goals of the new finance strategy. This allowed the interview not only to immerse themselves fully in what the strategy would... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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