Introduction to marketing - I will attach file with Tasks and content Coursework

Introduction to marketing - I will attach file with Tasks and content criteria - Coursework Example In order to do, the marketing department must carry out effective marketing research as the discussion below portrays. While Steve Jobs, the company’s founding Chief Executive once alleged that his company does not carry out market researches, the company does in deed employ a unique type of marketing research. Apple carries out discreet yet extensive consumer studies thereby obtaining vital information that influence their production. Through such studies, the company carries out an assortment of market research and analyses including brand equity and concept testing among many others. Apple has produced numerous products in the past some of which failed. The company used such product failures to perfect their future products a feature that validates the success the company has enjoyed since the 1990s. Through such extensive marketing researches, Apple develops appropriate products that enjoy immense demand from the market (Ma, 2014). Additionally, the marketing researches and analyses the company carries out influences the marketing technique it uses. Apple uses such marketing strategies as public relations, branding, product diversification and relationship marketing among others in positioning its products strategically thus influencing the high profitability the company’s products enjoy. Such are effective strategies the marketing department at the company devised owing to the effective marketing researches they carry out at the company. Apple uses both consumer marketing research and business-to-business marketing research; both techniques have varied advantages and disadvantages. However, the company uses the two a feature that makes it possible for the company to maximize the strengths of each strategy. Furthermore, the company has a large budget for marketing a feature that makes it possible for the company to carry out exhaustive market researches and analyses thereby