'Research on Baroda dairy product Essay\r'

'Executive heavyset This drift has been d bear the stairstaken in localise to see the Customer Perception and liking towards Baroda dairy farm farm farm farm kick upstairs farm sidetracks. The task is to know and measure its forte in terms of Pr trumpery , musical note , Quantity , Packaging , Product handiness, Product deli precise, Product maintenance (storage), merits and demerits of the existing statistical dispersion chain, areas and scope of proceeds and finding shipway to make the Product more user friendly and Available. in that respect are non-homogeneous ways to carry out this scheme and r individuall(a)y desired objectives for e. g.\r\n, Expert Opinion, In-depth interrogate with Customers, primary entropy collection and synopsis and so forth save out of all in all these options on hand(predicate) for selective information collection, the method elect was primary data collection and abstract i. e. questionnaire based data collection and analy sis. The reasons for choosing this proficiency for project are as under: This method gives the opportunity to directly act with the Customers and helps in knowing what they actually think of of the Baroda dairy farm Products. The near reliable find of information from all the other menti cardinald above.\r\nGives a better insight of Customer lore as compared to other technique. This technique pass on turn back an Unbiased, To the Point and Reliable result. It is better to know from the Customers as to what they think more or less the Existing Product and Satisfaction Level. From this project I came to know just about co-operative sphere of influence, dairy industry, distribution and handling of highly decayable harvest-feast like draw. I overly came to know what Customers think of authentic Products and go of Baroda dairy farm. Customer loyalty to Baroda dairy and its harvestings. I got to know various merits of the existing distribution channel.\r\nI overly di scovered several(prenominal) areas of distribution channel which if worked upon can yield more profitable gains and can as well annex the handiness of Products. I critically canvass the answers that were provided by Customers. In order to get qua light upy information, I employ questionnaire as a tool which helped me in this project. After collection of the desired data, the data has been critically analyzed to draw expiration out of mathematical data. The collected data has been categorized and presented in to the meaningful delineate presentations following its proper classification.\r\n completely these uninflected information is subjected to the conclusions following justified indication of the results drawn from the statistical tools. Introduction Dairy industry is one of the proveing fields in the Indian Food Processing Industry. This firmament Grew at CAGR of 3. 7 % in the pop off hug drug. An every daylight useful industry which was into rags during mid-forti es is now one of the most execute industry in the country, courtesy †exsanguine Revolution. But still the mart is predominate by unorganized sector which contributes about 80% of the total take out merchandise in the country.\r\nThus lies a very large scope for the organized sector to enter in this industry. Dairy contributes to 16% of consumer spend on nutrition †18% in Urban areas of the country and 15% in folksy areas. It is one of the most important and exceptionally surface execute industries. Each and every state has its cause Federation that governs various co-operatives in each state which are into processing of take out and other take out products and the Governing consistency for these state federations is guinea pig Dairy growing Board. adept of the main reasons for the progress of dairy industry in India was the white revolution and the Co-operative movement.\r\n as well what has added to its developing is the linkage it has created amid manu facturing businesss and consumers which has eliminated the middle man. Also strengthening of end product, procurement, root word and technology has made dairy terra firma India’s largest self-sustainable rural employment generator. Also it is notable that dairy sector has gained puffiness over the years as it delivers one of the most important food product i. e. take out and its by-products without which it is really very effortful to live. Thus looking at the current scenario, following things can be analyzed:\r\nOn the fruit gradient: impenetrable increase in productivity in all probability to increase consume- supply gap There is a need to promote interventions that would increase production efficiencies. Need to secure availability of fodder and high quality breeds. Promoting entrepreneurship in large push dairy acres †through PPP. There is increasing lodge in in Intensive dairy floriculture †increasing pauperism & farm gate price. On the accept side: Indian dairy market offers diverse opportunities to tap into. Unique nature of the market requires entrepreneurs to cartoon it carefully before entry.\r\nIndia has the confidence of being the largest producer as well as the biggest consumer of take out in the military personnel. It also has the world’s largest dairy herd (comprised of cows and buffalos). In 2010-11, livestock generated output worth INR 2,075 meg (at 2004-05 prices) which comprised 4% of the gross domestic product and 26% of the agricultural GDP. India’s draw production accounts for 16% of total world(prenominal) output. The dairy industry is expected to grow 4-5% per annum. A budgetary outlay of INR 31, 560 Crores is recommended by the working group for 12th quintette Year Plan of Planning burster of India for animal husbandry and dairy sector to achieve growth rate of 6%.\r\nIn the past 20 years, take out production in India has doubled and has reached the 116. 2 million tonnes a year so becoming India’s No. 1 farm commodity. The current market coat of the dairy industry is INR 2. 6 meg and is estimated to grow up to INR 3. 7 million by 2015. The matters relating to livestock production, preservation, protection and improvement of livestock & dairy development comes under Department of Animal Husbandry, dairy farming & Fisheries of the Ministry of Agriculture, GoI. Value-added products like Whole draw mill, Skimmed draw powder, Condensed milk, Ice cream, butter and Ghee imbibe immense potential for export.\r\nAs per the latest statistics of National Dairy growth Board (NDDB), the dairy conjunctive mesh topology in the country embroils 177 milk unions applications programme 346 districts and over 1, 33,000 colony-level societies with a total rank of nearly 14 million farmers. All the statistics given above are indicators of a flourishing dairy sector in India providing suitable opportunities to the industries engaged in the da iry business. India: milk’s New aspect A growing creation and change magnitude incomes from an economic boom are the driving force forces behind a surge in dairy product demand in India.\r\nOne key to the success of innovative exercise trends has been an American standby: the refrigerator. Dairy Demand in an Emerging parsimony A immature study reports that the demand for milk in India lead rise by a compound annual growth rate of about 4% over the next few years (RNCOS, 2012). Research shows that as incomes increase exercise of animal products, specifically milk and dairy products, intensifies (Wenge Fu et al. , 2012). In fact, India’s upturn in demand for dairy products far outweighs the growth in demand for animal products much(prenominal) as meat and eggs.\r\nIndia owes this large demand for milk to its largely vegetarian existence. Dairy product demand in India has change magnitude dramatically in both rural and urban sectors. However, as a larger nation is emigrating from rural areas to cities an even greater demand may be placed on dairy products. Between 1980 and 2010, India’s level of urbanization increase from 23 to 30 percent of the population. The second largest country in the world, India is project to grow from 1. 2 billion concourse in 2010 to just under 1. 7 billion by 2050 with 55% of that population being urban.\r\nThis increase in acquire power allows consumers to purchase durable goods such as refrigerators that enable larger consumption of dairy products than ever before. Moreover, a more urban population also offers the increased opportunity for cultural exchange, peaking to increased consumption of meat and dairy products not only in India but across Asia. All of these factors coupled together lead to growing inter study market opportunities for milk and dairy products in India previously ignored in the world-wide dairy industry. India is the world’s largest producer of milk.\r\nHoweve r, the majority of that milk is buffalo, followed by cow and goat milk as shown in panel 1 (FAOSTAT, 2013). Since 2005, 53% of the fluid milk produced in India has come from buffalo, 43% from cows and 4% from goats. In 2011, India produced 34% more milk than the U. S. up from 19% more in 2005 (Table 2). For dairy cow production, the unite States produced 70% more milk in 2011 than India. One study by the OECD-FAO in 2011 suggests that India depart have sufficient production to encounter demand for milk and its products (excluding butter) through 2020.\r\nNevertheless, as Wenge Fu et al. note, the rapid increase in population and changes in consumption patterns make such estimations difficult. Fluid milk demand is project to grow at 10. 2% per year, mend production is projected to grow by 3. 7% based on 1994 to 2004 growth rates. Competition for land to produce grains and escape products for animal production may nail down agricultural growth in all sectors. This pressure on n atural resources and its consummation on production could lead to a greater reliance on import dairy products.\r\nIn the short run, India’s dairy sector is well positioned to obligate the rapid growth in dairy product consumption. An increasingly urbanized population with a greater disposable income will drive demand leading to opportunities from the global milk market to supply this new generation of Indian consumers. Table 1. India’s draw Production by Species from 2005 to 2011 in Tonnes (FAOSTAT, 2013) Year Item 2005 2006 2007 2008 2009 2010 2011 Avg Buffalo Milk (whole, fresh) Production in Tonnes 52,070,000 54,382,000 56,630,000 57,132,000 59,201,000 62,350,000 62,350,000\r\n% of total production 54% 55% 54% 53% 53% 53% 52% 53% Cow Milk (whole, fresh) Production in Tonnes 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 % of total production 42% 41% 42% 43% 43% 43% 44% 43% Goat Milk (whole, fresh) Production in Tonnes 3,790,000 3,818 ,000 4,481,000 4,478,000 4,467,000 4,594,000 4,594,000 % of total production 4% 4% 4% 4% 4% 4% 4% 4% Total Production in Tonnes 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 Table 2. Milk Production in India and the United States from 2005 to 2011 (FAOSTAT, 2013) Year\r\nCountry 2005 2006 2007 2008 2009 2010 2011 All Milk Production in Tonnes India 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 USA 80,254,500 82,463,000 84,189, carbon 86,177,400 85,880,500 87,474,400 89,015,200 % residuum between India and U. S. 19% 20% 26% 26% 30% 34% 34% Cow Milk Production in Tonnes India 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 USA 80,254,500 82,463,000 84,189,100 86,177,400 85,880,500 87,474,400 89,015,200 % Difference between U. S. and India 102% 100% 89% 83% 80% 75% 70%\r\nAs we have already seen how the production of milk and its consumption have increased over the past decade thus the problem of it distribution and availability also arises. This brings the problem of Effective distribution channel into light. For the same purpose the study has been undertaken in order to Measure the lastingness of the Distribution System of Baroda Dairy. Introduction to Gujarat co-op Milk merchandising Federation Ltd. The GCMMF is the largest food products marketing government activity of India. It is the apex system of the Dairy Cooperatives of Gujarat.\r\nOver the last quint and a half decades, Dairy Cooperatives in Gujarat have created an economic network that think more than 3. 1 million village milk producers with millions of consumers in India. The cooperatives collect on an average 9. 4 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the plan castes. The disorder of GCMMF (AMUL) during 2010â€11 was 97. 74 billion (US$1. 7 billion).\r\nIt markets the products, produced by the district milk unions in 30 dairy defines. The farmers of Gujarat own the largest state of the art dairy plant in Asia †Mother Dairy, Gandhinagar, Gujarat †which can mete out 3. 0 million litres of milk per day and process 160 MTs of milk powder daily. GCMMF is a unique organization which is created by farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern prudence methods. GCMMF\r\nGujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s largest food product marketing system of rules with annual turnover (2012-13) US$ 2. 54 billion. Its daily milk procurement is approx 13 million lit per day from 16914 village milk cooperative societies, 17 member unions covering 24 districts, and 3. 18 million milk producer members. It is the Apex organisati on of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’, which aims to provide stipendiary returns to the farmers and also serve the interest of consumers by providing quality products which are good look on for money.\r\nIts success has not only been emulated in India but serves as a form for rest of the World. It is exclusive marketing organisation of ‘Amul’ and ‘Sagar’ deformityed products. It operates through 48 gross revenue Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is India’s largest exporter of Dairy Products. It has been accorded a â€Å" affair House” status.\r\nMany of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has genuine the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded â€Å"Golden Trophy” for its big export performance and contribution in dairy products sector by APEDA. For its uniform adherence to quality, customer focus and dependability, GCMMF has genuine numerous awards and accolades over the years. It received the Rajiv Gandhi National feeling Award in1999 in trump of All Category.\r\nIn 2002 GCMMF bagged India’s most(prenominal) Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award †2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live. GCMMF †An Overview\r\n'